I got this perfect card from Marleen from Belgium via Postcrossing: A view of the New Victoria Cinema in London. I think the photo is from the 1930s.
The building is across from London Victoria Station and today known as Apollo Victoria Theatre.
The theatre opened as the New Victoria Cinema on 15 October 1930 with the movie Old English (United Kingdom, 1930), plus a stage show Hoop-La. It was designed for Provincial Cinematograph Theatres (PCT) by William Edward Trent and Ernest Wamsley Lewis.
The interior is unique and a testament to art deco design.
Seating capacity was originally for 2,860, with 1,076 in the balcony. The stage designed for cine-variety measures 22.56 metres by 7.32 metres.
Film entertainment ended here on 1st November 1975 with the double bill: Legend of the Werewolf (United Kingdom, 1975) and Vampire Circus (United Kingdom, 1972).
The Apollo Victoria became in 1981 a venue for musical theatre, beginning with The Sound of Music, Starlight Express from 1984 to 2002, now the musical Wicked since 2006.
The Apollo Victoria is one of the UK’s best preserved 1930’s ‘super cinemas’ and its unique design and excellent condition fully justify its Grade II* Listed building status which was bestowed by English Heritage in 1972. A real cinema treasure.
Dank u, Marleen!