Kino International was opened on November 15, 1963. This photo was taken in May 1964 and published as a postcard by Kunstanstalt Straub und Fischer in Meiningen.
The cinema advertises Festtage des sowjetischen Films in der DDR / Festival of Soviet film in the GDR. As read on the website of DEFA-Stiftung there were shown movies like Die Ballade vom Soldaten / Баллада о солдате / Ballad of a Soldier (Director: Grigori Chukrai, USSR 1959), Die Kraniche ziehen / Летят журавли / The Cranes are Flying (Director: Mikhail Kalatozov, USSR 1957) and Ein Menschenschicksal / Судьба человека / Fate of a Man (Director: Sergei Bondarchuk, USSR 1959). And maybe one of the famous Soviet fairy tale movies?