The Saalbau (Hall Building) in Neustadt an der Weinstrasse is was built in Neo-Renaissance style as a multifunctional event building between 1871-73. The cinema Saalbau-Lichtspiele was added to this building in 1930 in the Bauhaus style. The architect was Joseph Glückert.
The cinema, where last only showed porn, burnt down together with the large Saalbau in 1980. The Saalbau was rebuilt, the cinema not.
On the postcard, you can see the poster for the film Zur Ewigkeit verdammt. It is the Argentine-Spanish war film Hijo de Hombre from 1960. It came on West German screens on 20 April 1962.