Two films are advertised on the large poster at the cinema:
- Königin der Wildnis - Born free, the great British movie about the lion Elsa (directed by James Hill, 1966) and
- Eine total, total verrückte Welt - It's a Mad, Mad, Mad, Mad World (directed by Stanley Kramer, USA 1963).
The first one came to East German cinemas on 4 July 1969, the second one on 2 August 1968. Maybe it was a rerelease of these movies about 1974 (when the postcard was published).